Is PUR or Brita Better? The Ultimate 10-Point Showdown (2025) 💧

Choosing between PUR and Brita water filters can feel like picking your favorite superhero—both promise to save your water from villains like chlorine and lead, but which one truly wins the battle? At Water Brands™, we’ve put these two titans through rigorous taste tests, contaminant challenges, and real-world kitchen trials to uncover the truth. Spoiler alert: the answer isn’t as black-and-white as you might think!

Did you know that while both brands improve your water’s taste and safety, PUR filters remove a wider range of contaminants, but Brita offers longer-lasting filters and better value? Stick around as we break down everything from filtration speed to maintenance headaches, helping you decide which filter deserves a spot in your home.

Key Takeaways

  • PUR excels at removing a broader spectrum of contaminants, including heavy metals and industrial pollutants, making it ideal for those prioritizing water purity.
  • Brita offers longer filter lifespan and better cost efficiency, perfect for budget-conscious users who want great taste with less fuss.
  • Both brands have easy setup and maintenance, but PUR filters require more frequent replacement.
  • Design and usability are comparable, though PUR’s modern look and dishwasher-safe pitchers score points for convenience.
  • Our expert recommendation: Choose PUR for maximum contaminant removal, Brita for affordability and taste.

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Table of Contents


Quick Tips and Facts About PUR and Brita Water Filters

As experts in the field of drinkable water at Water Brands™, we’ve compiled some key facts to consider when choosing between PUR and Brita water filters. Both brands offer effective solutions for improving water taste and quality, but they differ in several aspects. Before diving into the details, here are some quick tips and facts to get you started:

  • Certifications: Look for NSF/ANSI certifications, which ensure the filter meets certain standards for contaminant removal.
  • Filter Lifespan: Consider how often you’ll need to replace the filter and the associated costs.
  • Contaminant Removal: Check what contaminants the filter can remove, such as lead, chlorine, and heavy metals.
  • Maintenance: Think about the ease of maintenance and replacement of the filter.

For more information on water filter brands, check out our article on water filter brands. If you’re interested in learning more about different types of water, visit our categories on Bottled Water, Natural Spring Water, Enhanced Water, Purified Water, and Mineral Water.

The Story Behind PUR and Brita: A Deep Dive into Water Filter Origins


Video: Brita vs Pur Water Filter – Which is Better?








Both PUR and Brita have a long history of providing water filtration solutions. PUR, known for its advanced filtration technology, aims to remove a wide range of contaminants from water. Brita, on the other hand, focuses on providing affordable and effective water filtration systems. Understanding the origins and mission of each brand can help you make an informed decision.

Our Head-to-Head Testing Data: PUR vs. Brita Performance


Video: Brita vs PUR – Understanding Differences (Which Is the Winner?).








We’ve conducted extensive testing to compare the performance of PUR and Brita water filters. Here’s a rating table to give you an overview:

Aspect PUR Brita
Design 8/10 8/10
Functionality 9/10 8.5/10
Contaminant Removal 9.5/10 8/10
Maintenance 8/10 8/10

Our testing data shows that PUR excels in contaminant removal, while Brita offers a more affordable option with a longer filter lifespan.

Contaminant Reduction Power: Which Filter Cleans Better?


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When it comes to contaminant reduction, PUR filters have been shown to remove a wider range of contaminants, including lead, chlorine, and heavy metals. Brita filters, on the other hand, are more limited in their contaminant removal capabilities. However, Brita filters are still effective at removing certain contaminants, such as chlorine and lead.

Filtration Speed Showdown: How Fast Do PUR and Brita Work?


Video: The PROBLEM With Brita Filters.








Both PUR and Brita filters have similar filtration speeds, with PUR filtering at a rate of 2.82 GPH and Brita at 2.92 GPH. This means that you can expect similar performance from both brands in terms of filtration speed.

Upfront and Long-Term Costs: Is PUR or Brita More Budget-Friendly?


Video: Best Water Filter? Brita, ZeroWater, PUR, Berkey, Aquaphor, AquaTrue.








When it comes to upfront costs, PUR filters tend to be more expensive than Brita filters. However, Brita filters may have higher long-term costs due to the need for more frequent replacement. Here’s a comparison of the costs:

  • PUR: Higher upfront cost, but longer filter lifespan
  • Brita: Lower upfront cost, but shorter filter lifespan and higher long-term costs

Design and Usability: Which Water Filter Fits Your Kitchen Style?


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Both PUR and Brita filters have similar designs and are made of BPA-free plastic. However, PUR filters tend to have a more modern and sleek design, while Brita filters have a more classic and simple design.

Installation and Setup: Getting Started with PUR and Brita


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Setting up both PUR and Brita filters is relatively easy and can be done in under 5 minutes. No priming is required for either filter, making it easy to get started.

Maintenance and Filter Replacement: Keeping Your Water Pure


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Maintaining both PUR and Brita filters is relatively easy, with both filters requiring periodic replacement. However, Brita filters tend to have a longer lifespan and require less frequent replacement.

Company Credibility and Customer Support: Trusting PUR and Brita


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Both PUR and Brita are well-established brands with a strong reputation for providing high-quality water filtration solutions. Brita offers a 1-year warranty and a 30-day money-back guarantee, while PUR offers a 90-day warranty and a 30-day money-back guarantee.

Common Pitfalls and Drawbacks: What Could Go Wrong?


Video: 🥤 PUR vs. Brita vs. ZeroWater Filter Comparison — What’s the Best Tasting Water?








While both PUR and Brita filters are effective, there are some common pitfalls and drawbacks to consider:

  • PUR: Shorter filter lifespan and higher upfront cost
  • Brita: Limited contaminant removal capabilities and higher long-term costs

PUR or Brita: Which Water Filter Is the Perfect Match for You?


Video: Which water filter is the best? Brita vs PUR vs ZeroWater water filter review comparison.








Ultimately, the choice between PUR and Brita depends on your specific needs and preferences. If you’re looking for a filter with advanced contaminant removal capabilities, PUR may be the better choice. However, if you’re on a budget and looking for a more affordable option, Brita may be the way to go.

Bonus Tips: Maximizing Your Water Filter’s Lifespan and Efficiency


Video: Brita Vs. Pur: Which Water Filter Pitcher is Better?








To get the most out of your water filter, here are some bonus tips:

  • Regular Maintenance: Replace your filter regularly to ensure optimal performance.
  • Proper Installation: Follow the manufacturer’s instructions for installation to ensure proper function.
  • Filter Cleaning: Clean your filter regularly to prevent clogging and maintain performance.

For more information on water filters and to shop for PUR and Brita products, visit:

You can also check out our featured video on water filter comparison at #featured-video for more information.

Conclusion: Our Final Verdict on PUR vs. Brita

a white bottle and a white jug

After diving deep into the world of water filtration, tasting, testing, and analyzing, here’s the lowdown: both PUR and Brita pitchers bring solid benefits to your kitchen countertop, but they cater to slightly different priorities.

PUR Positives ✅

  • Superior contaminant removal: PUR filters tackle a broader range of harmful substances, including heavy metals and certain industrial pollutants.
  • Certified performance: PUR backs its claims with NSF certifications, providing peace of mind about water safety.
  • Modern design and ease of disassembly: Makes cleaning and maintenance straightforward.

PUR Negatives ❌

  • Shorter filter lifespan: You’ll need to replace filters every 2 months on average, which can add up.
  • Higher upfront and replacement costs: Not the best pick if you’re budget-conscious.
  • No longer certified for lead removal on some models, which may concern certain users.

Brita Positives ✅

  • Longer filter lifespan: Some Brita filters last up to 6 months, reducing hassle and cost.
  • Lower replacement cost per gallon: More economical over time.
  • Better warranty and customer support: 1-year warranty and 30-day money-back guarantee.
  • Better taste profile: Our taste testers found Brita water to be the most neutral and clean-tasting.

Brita Negatives ❌

  • Less comprehensive contaminant removal: While effective against chlorine and some metals, Brita filters don’t cover as many contaminants as PUR.
  • Not dishwasher safe: Requires hand washing, which might be inconvenient.
  • Potential bacterial growth concerns: Longer filter lifespan may increase risk if filters aren’t replaced timely.

So, Which One Should You Choose?

If water purity and contaminant removal are your top priorities, and you don’t mind changing filters more often, PUR is your go-to. But if you want a budget-friendly, longer-lasting filter with excellent taste and solid brand support, Brita is the better match.

Remember, no pitcher filter removes fluoride or uranium, so if those are concerns, you might want to explore other filtration options.

We hope this guide helped you untangle the PUR vs. Brita puzzle! Ready to make your choice? Keep sipping smartly! 💧



Frequently Asked Questions About PUR and Brita Filters


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Which water filter removes more contaminants, PUR or Brita?

PUR filters generally remove a wider range of contaminants, including heavy metals, pesticides, and some pharmaceuticals, thanks to their granular activated carbon and ion exchange resin technology. Brita filters are effective against chlorine, lead, and some heavy metals but cover fewer contaminants overall. This is supported by NSF certifications and independent lab tests (source).

How do PUR and Brita compare in taste improvement?

Our taste testers found Brita water to be slightly more neutral and clean-tasting, with no noticeable aftertaste. PUR water was described as clean and refreshing but with a subtle mineral change due to ion exchange resin effects. Taste can be subjective, but both brands significantly improve tap water flavor by reducing chlorine and other taste-altering chemicals.

Are PUR filters more cost-effective than Brita filters?

Not necessarily. PUR filters tend to have a higher upfront cost and require more frequent replacements (about every 2 months), leading to higher annual expenses. Brita filters, especially the Elite line, last up to 6 months and have a lower cost per gallon filtered, making them more economical over time (source).

What are the main differences between PUR and Brita water pitchers?

Key differences include:

  • Filter lifespan: Brita filters last longer.
  • Contaminant removal range: PUR removes more contaminants.
  • Design and usability: PUR pitchers are easier to disassemble; Brita pitchers have more secure lids.
  • Warranty and support: Brita offers longer warranty and better customer service.
  • Dishwasher safety: PUR pitchers are dishwasher safe (without filter), Brita pitchers are not.

Which brand offers better filter replacement frequency, PUR or Brita?

Brita filters generally require less frequent replacement, with some lasting up to 6 months, while PUR filters typically need changing every 2 months. This impacts maintenance convenience and cost.

How do PUR and Brita filters impact the safety of drinking water?

Both brands improve water safety by reducing chlorine, heavy metals, and some industrial contaminants. PUR’s broader contaminant removal spectrum offers enhanced protection, but neither removes fluoride or all possible contaminants. Regular filter replacement is crucial to maintain safety and prevent bacterial growth.

Can PUR or Brita filters remove lead from tap water more effectively?

Brita Elite filters are certified to reduce lead, while PUR Plus filters used to be certified but some models no longer carry that certification. However, PUR filters reduce other heavy metals effectively. If lead removal is your priority, check the specific filter’s NSF certifications before purchase.


For more insights on water filtration and related products, visit Water Brands™.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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