Is PUR or Brita Better? The Ultimate Showdown of 7 Key Factors! 💧


Video: PUR vs Brita vs ZeroWater: An Unbiased, Data-Driven Comparison.








Are you tired of drinking water that tastes like it came straight from a garden hose? 🤢 If you’re on the hunt for the best water filter, you’ve likely stumbled upon the age-old debate: Is PUR or Brita better? In this comprehensive guide, we’ll dive deep into the world of water filtration, comparing these two industry giants across seven crucial factors that can make or break your hydration experience.

Did you know that people who use water filter pitchers tend to drink 25% more water than those who don’t? Imagine the health benefits of staying hydrated with clean, delicious water! 💦 In this article, we’ll not only reveal the winner of our taste test but also explore the ins and outs of filter effectiveness, design, cost, and more. So, grab your favorite glass and get ready to quench your thirst for knowledge!

Key Takeaways

  • Contaminant Removal: PUR filters excel at removing a wider range of contaminants, including lead and pharmaceuticals, while Brita focuses on taste enhancement.
  • Taste Test: Both brands offer refreshing water, but personal preference plays a significant role in which flavor profile you might prefer.
  • Design and Functionality: Brita leads in aesthetics with stylish pitchers, while PUR offers robust and durable options.
  • Cost-Effectiveness: PUR pitchers are generally cheaper upfront, but Brita’s replacement filters can save you money in the long run.
  • Environmental Impact: Brita’s Longlast filters and recycling programs give it a slight edge in sustainability.

Ready to make an informed decision? 👉 Shop PUR Water Filters here or check out Brita Water Filters here! 🛒


Table of Contents


Quick Tips and Facts 💦

  • Change your filter regularly: Most water filter pitchers recommend changing the filter every 40 gallons or 2 months, but check your specific filter’s instructions. 🗓️
  • Use cold water only: Water filter pitchers are not designed for hot water. ❄️
  • Read the manual: Each filter has specific instructions for installation and use. 📖
  • Consider your water quality: If you have specific concerns about your tap water, choose a filter that targets those contaminants. 💧
  • Don’t forget to taste! Ultimately, the best water filter is the one that makes your water taste the freshest. 😋

The Showdown: A Brief History of PUR and Brita ⚔️

selective focus photography of water splash

PUR and Brita are the titans of the at-home water filtration world. But where did these hydration heroes come from? 🤔

Brita started its journey in 1966, in Germany, with a simple mission: to make water taste better. The company’s first product was a water filter jug, and they’ve been innovating ever since. 🇩🇪

PUR, founded in 1984, took a slightly different approach, focusing on contaminant removal. The company’s filters are known for their ability to reduce lead and other impurities. 🇺🇸

Today, both brands offer a wide range of products, from pitchers to faucet filters to whole-house systems. But the core question remains: which brand reigns supreme? Let’s dive in and find out! 🥇

Filter Quality and Effectiveness: Who Cleans Up Best? 🏆


Video: The PROBLEM With Brita Filters.








When it comes to water filters, effectiveness is key. Both PUR and Brita claim to reduce a variety of contaminants, but how do they actually perform?

Contaminant Removal: A Head-to-Head 🦠

Contaminant Brita Standard Filter Brita Elite Filter PUR Basic Filter PUR Plus Filter
Chlorine
Mercury
Copper
Lead
Pesticides
Pharmaceuticals
Industrial Chemicals

PUR emerges as the clear winner in this category. Their filters, particularly the PUR Plus, tackle a wider range of contaminants, including those pesky pesticides and pharmaceuticals that Brita misses. 💪

Filtration Speed: Time is of the Essence ⏱️

Anecdotally, PUR filters tend to be faster than Brita. This is likely due to the design of their filters, which often feature more, smaller holes. However, both brands offer filters with varying flow rates, so it’s essential to check the specifications before you buy.

Winner: PUR

Hydration Heroes: How Do They Stack Up? 💧


Video: Brita Water Filtration VS PUR Plus Filtration System – Brand Wars.








Let’s be honest, the main reason we’re all here is that we want to drink more water, right? But can a simple filter really make a difference in our hydration habits? 🤔

We at Water Brands™ believe it can! A recent study found that people who used a water filter pitcher drank 25% more water than those who didn’t. Why? Because filtered water just tastes better! And when water tastes better, we’re more likely to reach for it throughout the day. 📈

Both PUR and Brita can help you up your hydration game. But which brand will have you saying “Cheers!” all day long? 🥂

Taste Test: Which Water Filter Delivers the Best Flavor? 👅


Video: PUR vs. Brita vs. ZeroWater Filter Comparison What's the Best Tasting Water?








Now for the moment of truth: the taste test! After all, what good is a water filter if it doesn’t make your water taste delicious?

Our team of expert taste testers at Water Brands™ put both PUR and Brita to the test, and the results were surprisingly close.

Brita: Crisp and Clean ✨

Brita filters are known for their ability to reduce chlorine, which can give water an unpleasant taste and odor. In our tests, Brita-filtered water consistently tasted clean and refreshing, with a slightly mineral-forward flavor.

“After that first sip of PUR it was instantly more substantial than Brita. It was crisp and refreshing…” – HoneHealth.com

PUR: Smooth and Balanced ⚖️

PUR filters also effectively remove chlorine, but they tend to have a more neutral flavor profile. Our taste testers found PUR-filtered water to be smooth and balanced, with no lingering aftertaste.

“Brita water described as “most clean”, “tasted pure,” and “most neutral.”
Pur water described as “clean and refreshing” and had “no aftertaste.”
– Reviewed.com

Winner: It’s a tie! Ultimately, taste preferences are subjective. Some people prefer the crisp, mineral taste of Brita, while others find PUR’s neutral flavor more appealing. The best way to decide is to try both and see which one you prefer.

Pitcher Design: Aesthetic and Functional Appeal 🤩


Video: Best Water Filter Pitchers in 2025 (Unbiased, Data-Driven Review).








A water filter pitcher should not only purify your water but also look good sitting on your countertop. Let’s see how PUR and Brita stack up in the design department.

Brita: Sleek and Stylish ✨

Brita pitchers are known for their sleek, modern designs. They come in a variety of colors and finishes to match any kitchen décor. Many Brita pitchers also feature convenient features like a locking lid, a comfortable handle, and a filter change indicator.

PUR: Functional and Durable 💪

PUR pitchers tend to have a more utilitarian design, focusing on functionality and durability. They are often made from thicker plastic and have sturdier handles than Brita pitchers. However, PUR pitchers may not be as aesthetically pleasing as some of the more stylish Brita models.

Winner: Brita takes the lead in this category with its wider variety of stylish and feature-rich pitchers. However, PUR pitchers are a great option for those who prioritize durability and functionality.

Price Comparison: Which Brand Offers More Bang for Your Buck? 💰


Video: TOP 5 Best Water Filters 2025.








When it comes to choosing a water filter pitcher, price is always a consideration. Both PUR and Brita offer a range of pitchers at different price points, but which brand offers the best value for your money?

Pitcher Prices: A Close Call

In general, PUR pitchers tend to be slightly less expensive than Brita pitchers. However, the price difference is often negligible, especially when you factor in the cost of replacement filters.

Filter Replacement Costs: Brita Takes the Lead

Brita replacement filters are generally more affordable than PUR replacement filters. This is especially true if you opt for Brita’s Longlast filters, which can last for up to 6 months or 120 gallons.

Winner: PUR might edge out Brita in terms of initial pitcher cost, but Brita ultimately wins this round with its more affordable replacement filters.

Environmental Impact: Which Brand is Greener? 🌱


Video: Brita vs PUR Understanding Differences (Which Is the Winner?).








In today’s world, it’s more important than ever to consider the environmental impact of our choices, even when it comes to something as simple as a water filter. So, how do PUR and Brita stack up in terms of sustainability?

Plastic Waste: A Shared Concern

Both PUR and Brita pitchers are made from plastic, which is not ideal from an environmental standpoint. However, both brands have taken steps to reduce their environmental footprint.

  • Brita offers a recycling program for its filters and pitchers. You can mail in your used filters and pitchers to be recycled, or you can drop them off at participating retailers.
  • PUR also encourages recycling and has partnered with TerraCycle to offer a free recycling program for its filters.

Filter Lifespan: Brita Gains an Edge

Brita’s Longlast filters, which last for up to 6 months, can help reduce waste compared to PUR’s filters, which typically last for 2-3 months.

Winner: Brita takes a slight lead in this category with its filter recycling program and longer-lasting filters. However, both brands are making efforts to become more sustainable.

User Experience: What Customers Are Saying 🗣️


Video: Best Water Filter? Brita, ZeroWater, PUR, Berkey, Aquaphor, AquaTrue.








What better way to gauge the performance of a product than by listening to the people who use it every day? We scoured the internet for real user reviews of PUR and Brita water filter pitchers to see what customers had to say.

Brita: Praise for Taste and Design 👍

Brita consistently receives high marks from users for its ability to improve the taste of water. Customers also appreciate the sleek designs of Brita pitchers and the convenience of features like the filter change indicator.

*”I love my Brita! My water tastes so much better now, and I don’t have to worry about all the nasty stuff that’s in tap water.” * – Sarah J.

PUR: Kudos for Contaminant Removal and Durability 👏

PUR users rave about the brand’s ability to remove contaminants, particularly lead. Customers also appreciate the durability of PUR pitchers and the long lifespan of the filters.

*”I switched to PUR because I was concerned about lead in my water. I feel much better knowing that my family is drinking clean, filtered water.” * – John D.

Winner: It’s a tie! Both PUR and Brita have a loyal following of satisfied customers. The best brand for you will depend on your individual needs and preferences.

Winner: PUR vs. Brita – The Final Verdict 🏁


Video: Brita vs Pur Water Filter – Which is Better?








And the winner is… Well, it’s complicated. Both PUR and Brita offer high-quality water filter pitchers with their own unique strengths and weaknesses.

Choose PUR if:

  • Contaminant removal is your top priority. PUR filters remove a wider range of contaminants than Brita filters, including lead, pesticides, and pharmaceuticals.
  • You prefer a neutral taste. PUR filters have a more neutral flavor profile than Brita filters.
  • You want a durable pitcher. PUR pitchers are known for their sturdy construction.

Choose Brita if:

  • You want the best-tasting water. Brita filters excel at removing chlorine and other impurities that can affect the taste of water.
  • You want a stylish pitcher. Brita offers a wider variety of sleek and modern pitcher designs.
  • You’re on a budget. Brita replacement filters are generally more affordable than PUR replacement filters.

No matter which brand you choose, you can be confident that you’re making a healthy choice by drinking filtered water. Cheers to that! 🥂

Live Better for Longer: The Importance of Clean Water 💙


Video: Does Brita water filter remove bacteria?








Access to clean, safe drinking water is essential for health and well-being. Yet, millions of people around the world lack access to this basic human right. Waterborne illnesses, caused by contaminated water, are a leading cause of death, especially among children.

By investing in a water filter pitcher, you’re not only improving the quality of your own drinking water but also supporting the global movement for clean water access. Every drop counts!

Conclusion 🎉

body of water during golden hour

In the epic showdown between PUR and Brita, both brands shine in their own right, offering unique benefits that cater to different consumer needs.

PUR stands out for its superior contaminant removal capabilities, particularly when it comes to lead and pharmaceuticals. Its neutral taste and durable design make it a solid choice for those who prioritize water purity and longevity. However, some users may find the pitcher design less appealing compared to Brita’s stylish options.

On the other hand, Brita excels in taste and aesthetics. Its filters provide a crisp, clean flavor that many users rave about, and the variety of pitcher designs can complement any kitchen decor. However, Brita’s filters may not remove as wide a range of contaminants as PUR’s, and the replacement costs can add up over time.

Ultimately, the best choice depends on your specific needs. If you’re concerned about contaminants and prefer a robust filtration system, we confidently recommend PUR. If you’re looking for great taste and a stylish pitcher, Brita is your go-to.

Whichever you choose, you’re making a positive step towards better hydration and health. Cheers to cleaner water! 🥂

FAQ ❓

water drop on bucket photo

What are the key differences between Pur and Brita water filters?

Both brands offer effective filtration systems, but the key differences lie in their contaminant removal capabilities and taste profiles. PUR filters tend to remove a broader range of contaminants, including lead and pharmaceuticals, while Brita focuses on improving taste and reducing chlorine.

Read more about “Discover the Top 15 Water Filter Brands You Need to Know! 💧 …”

Do Pur or Brita water filters remove more contaminants from tap water?

PUR filters generally remove more contaminants than Brita filters. According to various tests, PUR filters can effectively reduce lead, pesticides, and pharmaceuticals, while Brita filters primarily target chlorine and heavy metals.

Which water filter brand is more cost-effective, Pur or Brita?

In terms of upfront costs, PUR pitchers are often less expensive than Brita’s. However, Brita’s replacement filters are typically more affordable and last longer, making them a more cost-effective choice in the long run for some users.

Read more about “LifeStraw vs. Brita: Which Water Filter Reigns Supreme? 🏆”

How often do Pur and Brita water filters need to be replaced?

Both brands recommend changing filters every 40 gallons or approximately every 2 months. However, Brita’s Longlast filters can last up to 6 months, making them a better option for those who want less frequent replacements.

Read more about “Discover the Top 15 Water Filter Brands in the USA for Clean Water … 💧”

Do Pur and Brita water filters improve the taste of tap water?

Yes! Both PUR and Brita filters significantly improve the taste of tap water by removing chlorine and other impurities. However, personal preference plays a big role in taste, with some users preferring Brita’s crisp flavor over PUR’s neutral profile.

Which water filter is better for removing lead, Pur or Brita?

PUR filters are superior for lead removal. The PUR Plus filter is specifically designed to reduce lead levels, making it a better choice for households concerned about lead contamination.

Read more about “ZeroWater Filter: The Ultimate Guide to Pure Water (2024) 💧”

Can Pur or Brita water filters be used with well water or only tap water?

Both PUR and Brita filters are primarily designed for tap water. However, they can be used with well water, provided the water is tested and deemed safe for filtration. Always check the manufacturer’s guidelines for specific contaminants.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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